Chapter 2, “The Emergent Mobile NUI Paradigm,” Chapter 3, “Peanut Butter in Denver,” and Chapter 4, “Shapeshifting,” are dedicated to providing you with information on what makes mobile user experience and design different than other design spaces. Chapter 1, “Casting Off Anchors,” is an introduction to the mobile frontier. What’s in This Book? Section One: What Makes Mobile Different? The first part of this book will introduce you to the key characteristics that define mobile user experiences today. My hope is that this book will help you navigate the unfamiliar and fast-changing mobile landscape with grace and solid thinking while inspiring you to explore the possibilities that mobile technology presents. It outlines what I believe is important about mobile user experience while providing frameworks, design exercises, and interviews with mobile experts. Instead, this book has been designed to help you understand what makes mobile user experience unique and fundamentally different than other design spaces. There are lots of great books out there that will help you do that-but this is not one of them. It does not contain code snippets or provide the ins and outs of designing an application for any particular mobile operating system. To be clear, this is not a technical book. While it is primarily targeted at those who call themselves “designers” or “user experience practitioners,” it should prove helpful to engineers, project managers, students, and anyone interested in designing for mobile. How to Use This Book Who Should Read This Book? This book was written for anyone curious about creating compelling mobile experiences. Thank you for your unwavering support and love-and for raising me to believe a woman can do anything she sets her mind to. Printed and bound in the United States of Americaĭedication To my mother, Patricia Tiffany-Hinman. Publisher: Louis Rosenfeld Developmental Editor: Marta Justak Interior Layout Tech: Danielle Foster Cover Design: The Heads of State Indexer: Nancy Guenther Proofreader: Dan Foster Rosenfeld Media, LLC 457 Third Street, #4R Brooklyn, New York 11215 USA The Mobile Frontier: A Guide for Designing Mobile Experiences The Mobile Frontier A Guide for Designing Mobile Experiences
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